HOW TO MEASURE THE CUSTOMER SATISFACTION AMONG INTERNATIONAL STUDENTS? AN EXPLORATIVE CASE STUDY ON UNIVERSITY STUDENTS

Cihat POLAT
3.017 678

Öz


The international education market is as highly competitive as it is quite big, dynamic, and responsive and even many countries around the world compete for it. Attracting international students in such a market largely depends on the level of their satisfaction and internationalization of university, one of the most important indicators of which is the number of students that it succeeds to recruit from the international education market. Hence, it is important to measure and know about how satisfied international students are and what factors affect their satisfaction for decision makers in universities. This study is an attempt to measure the satisfaction level of international students based on a conceptual model depended on literature review, which is then applied to measure the satisfaction level of internationals in Niğde University, which endeavors to get more international students. The model included a six group of variables, namely education quality, social life, economic conditions, facilities and services offered, students’ expectations, and empathy for students, as the influential factors. The data was collected from the international students in Niğde University with face-to-face questionnaire method and some exploratory data analyses were performed on it.  The paper presented the findings from the analyses of data and its relevant implications.


Anahtar kelimeler


Eğit im pazarı, müşteri memnuniyeti, öğrenci memnuniyeti, u luslararası öğrenci memnuniyeti, memnuniyet düzeyi, yüksek öğrenim

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